Self-Reflection Questionnaire

Thank you for taking time to share more about you and your work. Your answers will help shape a website that feels true to you, speaks to your target audience and supports your goals.

Beginning this process with self-reflection helps ensure a shared vision with clear intentions for moving forward.

Take your time. Treat these questions as open-ended. Trust your intuition.

I. Let's Start With The Basics

Name Pronouns Phone # Email Address Mailing or office address

II. Let's Talk About Purpose

What's motivating you to create or redesign your website now? (Are you growing? Shifting your focus? Is something not working?) What is your biggest hope for your website? (Examples: attracting more clients, selling more products, more effectively showcasing your work, having a resource you feel proud to share, etc.)

III. Who Are You Trying To Reach?

Who are your ideal clients or target audience? (You may describe them in terms of age, location, lifestyle, struggles, values, identity, etc.) What would your ideal clients / target audience expect to find on your website?

IV. Tell Me About You And Your Work

How would you describe your work in a few sentences? (Feel free to mention your values, approach or what you care most about.) What's unique about your background, training or approach? (How does this make you especially effective with your clients / audience?) Imagine a prospective client asks, "What's it like to work with you?" How would you answer?

V. The Design

Please share any websites—in your field or not—that you love. What do you like about them? Are there any images, colors or styles you would like to incorporate? (Examples: brand colors, a professional headshot, studio photos, or types of imagery that feel aligned with your work.) Are there any words, topics, images or visual styles you specifically want to avoid?

VI. Technical Details

Do you own a domain name, or do you need to acquire one? Do you plan to blog, post updates, collect email addresses through signups or offer unique resources on your site? Please list any other technical website requirements you may have. (Examples: a contact form, booking links, e-commerce functionality, etc) How do you prefer potential clients contact you? (Phone call, complete a form, send an email, etc.) What search terms might your ideal client / target audience use to find you? Which ones are most important to include on your site? Please list any social media or professional profiles that you would like to link to. (Examples: Instagram, Facebook, TikTok, etc.)

VII. And Lastly

Is there anything else you'd like me to know about your work, vision, needs or preferences that hasn't been covered?

Thank you for taking the time to answer these questions. I hope that this process helped to clarify your own intentions around your website.

I'm looking forward to helping you bring your vision to reality.

With gratitude,
Justin Robinson